DESIGN · ART DIRECTION · ARTWORK

 

Tired of seeing brands selling social purpose without any real attempts to create positive social impact, we launched a product as a PR stunt to call out ‘purpose washing’ in the industry.

​

I was the lead designer on the project, designing the packaging, sourcing the suppliers and even choosing the scent of the hand soap. We sent them out with a press release to key contacts across the advertising industry to make a noise and get some attention. I created a suite of social media teasers shortly before the launch and art directed a suitably pretentious advert. Recipients were directed to a landing page on our website where they were invited to get in touch or come along to our Purpose Made Real event.