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© 2016 by Jennifer Baxter.

English National Ballet

CONCEPT · DESIGN · ARTWORK

 

English National Ballet were moving to a brand new purpose-built home at London City Island and wanted to focus their spring Gala on support for the move. I developed a range of concepts to be used as a key visual across their City Island marketing communications.

 

They wanted to show how the new building would transform the company’s future by creating new work and nurturing top talent. The space would be used not only for performances but also for sharing space with their training school.

I wanted the designs to look really spacious but also echo the purpose built functionality of the building where everyone has their own dedicated area to perform and learn. All the parts of the building are separate but work perfectly together.