Design, illustration, artwork

 

Muscular Dystrophy is a devastating, often life-limiting disease that affects just 70,000 families in the UK. The idea behind this campaign was to produce eye-catching fundraising ads that conveyed the personal stories of families affected.

 

I used mixed media to produce a series of scrapbook-like ads, made to look as if they had been created by the families themselves. The ads had great stand out in the Metro and Evening Standard, and raised a huge amount of awareness and support for this rare condition.