Royal Horticultural Society



The RHS needed prestigious, iconic advertising to reflect its iconic brand. After a successful pitch, I helped to develop a suite of visuals for events, gardens, membership and, of course, their world-famous flower shows.


The new look brought a record number of visitors to their gardens, increased membership and generated more ticket sales.

"RHS Shows ticket sales increased by 2% in the first year! They are re-running our creative again this year as it’s so successful and everyone from across the organisation, right up to the Director General and the Individual Shows Manager loved it."

Hannah Wright - Business Director, Arthur London

The RHS annual report for the year ending 31 January 2016 saw overall income up to £76.5m from £73.1m (up 4.7%).

Expenditure was £71.1m, up 8.3% or £5.5m.

Trading income was £23.3m (up 6.3%), shows £18.2m (4% up), members £18.3m (up 11.1%), gardens £6m (9% up).

Source: Horticulture Week

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© 2016 by Jennifer Baxter.