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© 2016 by Jennifer Baxter.

ShelterBox Book Club

Design, video editing and animation


ShelterBox is a relatively small, highly effective charity that supports disaster-hit families around the world. The majority of support comes from one-off gifts as and when disasters hit the news. But they needed to grow sustainable income to make sure they were ready to act when disaster strikes, not after.


With audience insight we discovered an audience with a love of travelling the world, widening their horizons and experiencing new cultures through reading. And so ShelterBox Book Club was born. It’s the world’s first charity book club – bringing sustainable income to the charity, in return for inspiring reads from the countries and cultures where ShelterBox saves lives.


To really bring this concept to life at the launch, I came up with a range of cinemagraphs and videos for the social media campaign. The visuals taking a snapshot of a real world moving around the book covers ready to discover.


The Result

The initial campaign inspired over a thousand new members, 140% above target and growing all the time. With a 96% retention rate, and showing a positive year one return on investment (almost unheard of in the sector) it's been an absolute joy to work on. 

This project has just been shortlisted in the 2019 DMA Awards in the craft category for 'Best Creative Solution'. Fingers crossed...